The vibrant hues of Old Gold and Black encapsulate the rich heritage, academic excellence, and passionate community of Wake Forest University. These iconic colors have become synonymous with the institution, evoking a sense of pride and belonging among students, alumni, and supporters alike.

The Origins of Old Gold and Black
The adoption of Old Gold and Black as Wake Forest’s official colors can be traced back to 1872, when the university was known as Wake Forest College. At the time, the primary colors used by student organizations were light blue and yellow. However, in a bid to distinguish itself from other colleges in the region, the institution decided to embrace a new color scheme.
Old Gold, inspired by the goldenrod flower that blooms abundantly in the Carolinas, was selected to represent warmth, cheerfulness, and intellectual curiosity. Black, a symbol of dignity, strength, and resilience, was chosen to complement the gold and convey the university’s commitment to academic rigor and ethical conduct.
The Significance of Old Gold and Black
Over the years, Old Gold and Black have become deeply ingrained in Wake Forest’s identity. They adorn the university’s logo, athletic uniforms, buildings, and official documents. The colors serve as a unifying symbol that connects generations of faculty, students, and alumni.
Old Gold: This rich, warm hue embodies the university’s spirit of optimism, innovation, and academic excellence. It represents the pursuit of knowledge, the exploration of new ideas, and the commitment to making a positive impact on the world.
Black: This deep, dignified color symbolizes the university’s strength, integrity, and unwavering pursuit of truth. It represents the rigor of academic exploration, the resilience of the faculty and students, and the ethical values that guide the university’s mission.
The Colors in Action
Old Gold and Black are omnipresent throughout Wake Forest’s campus and beyond. They are prominently displayed in:
- Athletic uniforms and team branding
- University buildings and academic halls
- Campus merchandise and apparel
- Official university documents and communications
- Alumni events and gatherings
The colors serve as a rallying point for student athletes, alumni, and fans alike. They create a sense of unity and pride, fostering a shared identity among members of the Wake Forest community.
The Colors in a New Light
In recent years, Wake Forest University has embraced new and innovative ways to showcase its iconic colors. Through collaborations with designers, artists, and architects, the university has infused Old Gold and Black into the very fabric of its campus.
- Interactive Art Installations: Digital displays and projections transform Old Gold and Black into kinetic works of art, creating a dynamic and immersive experience for students and visitors.
- Architectural Elements: The university’s newest buildings incorporate Old Gold and Black in their design features, blending the colors seamlessly into the campus landscape.
- Community Engagement: Wake Forest students and alumni participate in community outreach programs, using Old Gold and Black as a symbol of their commitment to service and collaboration.
The Future of Wake Forest Colors
As Wake Forest University continues to grow and evolve, so too will the significance of its iconic colors. Old Gold and Black will undoubtedly remain a cornerstone of the university’s identity, representing its enduring values and unwavering spirit.
Through innovative and creative applications, Wake Forest will continue to infuse its colors into the lives of students, alumni, and supporters, creating a lasting legacy that extends far beyond the boundaries of campus.
Frequently Asked Questions
Q1: What is the official color code for Wake Forest University’s Old Gold?
A1: Hexadecimal code: #D89C39; RGB: 216, 156, 57
Q2: What is the official color code for Wake Forest University’s Black?
A2: Hexadecimal code: #000000; RGB: 0, 0, 0
Q3: Why were Old Gold and Black chosen as the university’s colors in the late 19th century?
A3: The colors were selected to distinguish Wake Forest College from other institutions in the region and to convey a sense of warmth, optimism, dignity, and strength.
Q4: How are Old Gold and Black used on Wake Forest’s athletic uniforms?
A4: Old Gold is typically the dominant color on athletic uniforms, with Black accents on stripes, lettering, and team logos.
Q5: Where on campus can I find examples of creative and innovative uses of Old Gold and Black?
A5: Examples can be found in interactive art installations, architectural elements, and community engagement initiatives.
Q6: What do Wake Forest University’s colors represent?
A6: Old Gold represents optimism, innovation, and academic excellence, while Black symbolizes strength, integrity, and the pursuit of truth.
Q7: How do Wake Forest students and alumni show their support for the university through its colors?
A7: They wear official merchandise, decorate their homes with Old Gold and Black accents, and participate in alumni events and gatherings that feature the colors.
Q8: Are there any plans to change Wake Forest University’s official colors in the future?
A8: There are currently no plans to change the university’s official colors.