For aspiring music enthusiasts, the Full Sail Music Business Bachelor’s program offers a comprehensive and immersive education that empowers you to navigate the dynamic and evolving music industry.

Program Overview
Full Sail University’s Music Business program is designed to equip you with a solid foundation in the business, creative, and technological aspects of the music industry. The flexible online format allows you to pursue your studies at your own pace and on your own schedule.
The curriculum covers a wide range of topics, including:
- Music history and theory
- Music production and engineering
- Music management and marketing
- Music law and contracts
- Music technology and innovation
Career Opportunities
A Music Business degree from Full Sail opens up a vast array of career opportunities in the music industry, including:
- Music producer and engineer
- Music manager and agent
- Record label executive
- Music publisher
- Artist relations manager
- Music journalist and critic
- Music entrepreneur
Industry Partnerships and Recognition
Full Sail University has established strong partnerships with leading music organizations and companies, such as:
- Recording Academy (GRAMMYs): Students have access to exclusive events and workshops with industry professionals.
- National Association of Music Merchants (NAMM): Students participate in industry-sponsored events and network with music business executives.
- International Music and Media Conference (IMMC): Students attend conferences and workshops to stay abreast of industry trends and technologies.
The program’s curriculum has also been recognized by the Accrediting Council for Continuing Education and Training (ACCET), ensuring that it meets industry standards and prepares students for successful careers.
Technology-Driven Education
Full Sail University is known for its cutting-edge technology and facilities. The Music Business program incorporates state-of-the-art equipment and software, providing students with hands-on experience in:
- Pro Tools and other audio production software
- Music notation and composition software
- Digital marketing and social media tools
The Full Sail Advantage
The Full Sail Music Business Bachelor’s program offers a number of unique advantages over traditional college programs:
- Accelerated schedule: Complete your degree in as little as 20 months.
- Flexible online format: Study from anywhere, at your own pace.
- Industry-focused curriculum: Gain real-world skills and knowledge that employers value.
- Career support: Access career services, internships, and job placement assistance.
Statistics and Projections
According to the Bureau of Labor Statistics (BLS), the demand for music producers and managers is projected to grow by 5% between 2020 and 2030, faster than the average for all occupations. The BLS also reports that the median annual salary for music producers and managers in May 2021 was $50,350.
Creating the Future of Music
As the music industry continues to evolve, the Full Sail Music Business program empowers you to embrace innovation and be a driving force in shaping its future. From producing chart-topping hits to managing the careers of rising stars, the possibilities are endless.
New Application Ideas
Ideate (v.): To generate new ideas or concepts.
10 Ways to Ideate New Music Business Applications:
- Analyze industry trends: Identify emerging trends and gaps in the market.
- Conduct user research: Gather feedback from musicians, industry professionals, and music consumers.
- Experiment with emerging technologies: Explore innovative technologies, such as artificial intelligence and blockchain.
- Collaborate with artists and creators: Partner with musicians to understand their unique needs and perspectives.
- Attend industry events: Network with professionals and learn about new technologies and solutions.
- Seek mentorship: Connect with experienced music business executives for guidance and inspiration.
- Create a “sandbox” environment: Use a dedicated space to experiment with ideas and foster creativity.
- Use brainstorming tools: Utilize online tools and techniques to generate and organize ideas.
- Encourage cross-disciplinary thinking: Collaborate with professionals from other fields, such as technology and design.
- Stay informed: Keep up-to-date with industry news, trends, and best practices.
Useful Tables
| Table 1: Full Sail Music Business Program Curriculum |
|—|—|
| Core Courses | Electives |
| Music History I | Music Technology I |
| Music Theory I | Music Production I |
| Music Business I | Music Management |
| Music Marketing | Music Publishing |
| Music Law and Contracts | Music Entrepreneurship |
| Table 2: Industry Partnerships and Events |
|—|—|
| Partnership | Events |
| Recording Academy (GRAMMYs) | GRAMMY Week events and workshops |
| National Association of Music Merchants (NAMM) | NAMM Show events and workshops |
| International Music and Media Conference (IMMC) | IMMC conferences and workshops |
| Table 3: Career Opportunities in Music Business |
|—|—|
| Job Title | Description |
| Music Producer | Responsible for overseeing the production of music recordings |
| Music Manager | Manages the careers of musicians and oversees their business affairs |
| Record Label Executive | Oversees the operations of a record label, including artist development, marketing, and distribution |
| Music Publisher | Manages the rights to musical compositions |
| Artist Relations Manager | Represents musicians to the public and oversees their relationships with fans and the media |
| Table 4: Music Business Industry Statistics |
|—|—|
| Statistic | Source |
| Demand for music producers and managers projected to grow by 5% between 2020 and 2030 | Bureau of Labor Statistics (BLS) |
| Median annual salary for music producers and managers in May 2021: $50,350 | BLS |
Tips and Tricks
- Network early and often: Attend industry events, join professional organizations, and connect with professionals on LinkedIn.
- Build a strong portfolio: Showcase your skills and experience through projects and internships.
- Stay up-to-date on industry trends: Read industry publications, attend webinars, and follow thought leaders on social media.
- Be adaptable and resilient: The music industry is constantly evolving, so be prepared to adapt to new technologies and trends.
- Don’t be afraid to ask for help: Reach out to mentors, professors, and fellow students for guidance and support.