Introduction
Central Washington University (CWU) is a public university located in Ellensburg, Washington. The university’s official mascot is the Wildcat, a symbol that embodies the spirit of tenacity, determination, and competitive drive shared by the university community.

History of the Wildcat Mascot
The Wildcat has been CWU’s mascot since 1934, when the university’s football team adopted the name “Wildcats.” The origin of the name is uncertain, but it is believed to have been inspired by the university’s location in the rugged Kittitas Valley, home to numerous wildcats.
Significance of the Wildcat Mascot
The Wildcat mascot represents several core values of CWU:
- Tenacity: Wildcats are known for their unwavering perseverance, reflecting the determination of CWU students and faculty.
- Courage: Wildcats are bold and fearless, epitomizing the university’s willingness to take risks and pursue excellence.
- Competitiveness: Wildcats are natural competitors, symbolizing CWU’s striving for success in athletics and academics.
- Community: Wildcats are social creatures that live in packs, representing the strong sense of community and camaraderie fostered at CWU.
The Wildcat Logo
The official Wildcat logo depicts a stylized wildcat with its head turned to the side and its body crouched in a running position. The logo is typically displayed in black and gold, the university’s official colors. The logo is used on a wide range of university merchandise, including apparel, accessories, and promotional materials.
Spirit Squads and Mascot Appearances
CWU’s Wildcat mascot makes regular appearances at athletic events, pep rallies, and other university functions. The university also has spirit squads, known as the “Wildcat Cheerleaders” and the “Wildcat Dance Team,” who perform at these events and help to generate excitement and enthusiasm for the university.
Economic Impact
The Wildcat mascot has a significant economic impact on the university. Merchandise sales featuring the Wildcat logo generate revenue that supports various university programs and initiatives. Additionally, the mascot’s visibility helps to attract students, faculty, and visitors to the university, contributing to the local economy.
The Future of the Wildcat Mascot
The Wildcat mascot is an integral part of CWU’s identity and will continue to represent the university for many years to come. The mascot is constantly evolving, with new designs and merchandise being created to keep it relevant and appealing to current and future generations of CWU students and supporters.
Impact of the Wildcat Mascot on the University Experience
According to a survey conducted by the university, 85% of CWU students feel a sense of pride and connection to the university through the Wildcat mascot. The mascot fosters a sense of community and belonging, providing a rallying point for students, faculty, and alumni.
Tips and Tricks for Using the Wildcat Mascot
- When using the Wildcat mascot, be sure to adhere to the university’s brand guidelines to ensure consistency.
- Use the mascot’s image and likeness strategically to promote university events and initiatives.
- Consider partnering with local businesses or community organizations to collaborate on promotions featuring the mascot.
- Be creative and think outside the box when utilizing the mascot to engage with different audiences.
Common Mistakes to Avoid When Using the Wildcat Mascot
- Do not alter or modify the official Wildcat logo without authorization from the university.
- Avoid using the mascot for commercial purposes or to promote products or services that are not affiliated with CWU.
- Be mindful of the mascot’s behavior and ensure that it interacts with the public in a positive and appropriate manner.
Frequently Asked Questions
1. Where did the name “Wildcats” originate for CWU’s football team?
The origin of the name is uncertain, but it is believed to have been inspired by the university’s location in the rugged Kittitas Valley, home to numerous wildcats.
2. When did the Wildcat become CWU’s official mascot?
The Wildcat became CWU’s official mascot in 1934, when the university’s football team adopted the name “Wildcats.”
3. What are the core values represented by the Wildcat mascot?
The core values represented by the Wildcat mascot are tenacity, courage, competitiveness, and community.
4. What is the official CWU Wildcat logo?
The official CWU Wildcat logo depicts a stylized wildcat with its head turned to the side and its body crouched in a running position.
5. What is the economic impact of the Wildcat mascot on CWU?
The Wildcat mascot has a significant economic impact on CWU through merchandise sales and the attraction of students, faculty, and visitors.
6. How can I incorporate the Wildcat mascot into my own projects?
You can incorporate the Wildcat mascot into your projects by using the official logo or working with the university to obtain licensing rights for specific uses.
7. What are some common mistakes to avoid when using the Wildcat mascot?
Common mistakes to avoid when using the Wildcat mascot include altering the official logo, using the mascot for commercial purposes without authorization, and allowing the mascot to behave inappropriately.
8. Where can I learn more about the Wildcat mascot?
You can learn more about the Wildcat mascot by visiting the CWU website or contacting the university’s marketing and communications department.
Conclusion
Central Washington University’s Wildcat mascot is a powerful symbol that embodies the university’s spirit of tenacity, courage, competitiveness, and community. The mascot has a significant impact on the university experience, fostering a sense of pride and connection among students, faculty, and alumni. As CWU continues to evolve, the Wildcat mascot will remain a constant, representing the university’s commitment to excellence and its unwavering dedication to its students and community.
