Introduction
The Live Más Student Section program, a collaborative effort between Taco Bell and ESPN, has become a beacon of collegiate spirit and enthusiasm across the nation. This initiative recognizes student sections that embody the core values of Live Más: passion, perseverance, and exceptional fan experiences. Join us as we delve into the stories of the latest winners and explore the impact they’ve made on their campuses.

Embracing the Spirit of Live Más
With over 60 participating universities, the Live Más Student Section program has quickly gained momentum. Schools from all conferences and divisions compete with vibrant and innovative approaches to fan engagement.
“We are thrilled to partner with ESPN and Taco Bell to celebrate the incredible passion of student sections,” said Blake Lawrence, Vice President of Brand Marketing for Taco Bell. “These groups create an unforgettable atmosphere that enriches the college sports experience for both students and fans alike.”
The 2023-2024 Winners
After rigorous evaluation, ESPN and Taco Bell have selected the following universities as the 2023-2024 Live Más Student Section winners:
- University of North Carolina at Chapel Hill
- University of Texas at Austin
- University of Southern California
- University of Kentucky
- Michigan State University
- University of Arizona
- University of Kansas
- University of South Carolina
- University of Florida
- University of Wisconsin-Madison
Celebrating Innovation and Excellence
Each winning student section has demonstrated exceptional creativity and dedication to enhancing the fan experience. They’ve implemented innovative initiatives ranging from unique theme nights and elaborate choreographies to engaging social media campaigns and charitable endeavors.
Empowering Student Voices
The Live Más Student Section program not only recognizes fan passion but also empowers student leaders to take ownership of their campus atmosphere. These student groups have played a vital role in shaping the gameday experience, fostering a sense of community, and uniting students around their shared love of sports.
Students have played a pivotal role in the program’s success. “Our student leaders are theheartbeat of our student section,” said Sarah Jones, President of the University of Kentucky Student Section. “They work tirelessly to create an unforgettable experience for our fans and represent our university with pride.”
The Economic Impact of Vibrant Student Sections
Beyond the entertainment value, vibrant student sections also contribute significantly to the local economy. Their attendance boosts ticket sales, concession revenue, and merchandise purchases.
According to a study by the National Collegiate Athletic Association (NCAA), student sections generate an average of $10 million annually for their universities. These funds help support athletic programs, scholarships, and other campus initiatives.
Common Mistakes to Avoid
While building a successful student section requires passion and creativity, there are certain pitfalls to avoid:
- Lack of Planning: Failing to plan ahead and coordinate activities can lead to a disorganized and lackluster atmosphere.
- Overcrowding: Exceeding capacity can create safety hazards and detract from the fan experience.
- Offensive Behavior: Student sections should foster a positive and inclusive environment, free from offensive language or actions.
- Ignoring Inclusivity: Failing to consider the needs of all students, regardless of background or identity, can alienate potential fans.
How to Build a Winning Student Section: A Step-by-Step Approach
- Establish a dedicated leadership team: Identify passionate and responsible individuals to lead the charge.
- Develop a clear vision and mission: Define the purpose of your student section and establish goals for the year.
- Create a detailed action plan: Outline activities, themes, and promotions for each home game.
- Engage with campus partners: Collaborate with athletic departments, student organizations, and marketing teams to maximize resources.
- Involve the entire campus: Reach out to students from all backgrounds and encourage their participation.
- Promote a positive and inclusive atmosphere: Create a welcoming environment for all fans, fostering sportsmanship and respect.
Why a Vibrant Student Section Matters
- Enhances the fan experience: Creates a memorable and immersive gameday atmosphere, fostering a sense of community and shared excitement.
- Builds university pride: Unites students behind their school and promotes a positive image on campus and beyond.
- Supports athletic programs: Generates revenue that helps fund scholarships, athletic facilities, and coaching staff.
- Economic benefits: Contributes to the local economy through ticket sales, concessions, and merchandise purchases.
- Develops student leaders: Empowers students to build valuable skills in event planning, marketing, and leadership.
The Future of Student Sections
The future of student sections is bright, with increasing recognition for their impact on campus life and athletic events. As the competitive landscape continues to evolve, student sections will continue to innovate and find new ways to engage fans and create lasting memories.
Conclusion
The Live Más Student Section program has become an integral part of the college sports experience, celebrating the passion, creativity, and inclusivity of student fans nationwide. The winning student sections of 2023-2024 have set a high standard of excellence, inspiring others to create vibrant and unforgettable gameday atmospheres. As we look ahead, the future of student sections holds endless possibilities, with continued growth, innovation, and a commitment to empowering student voices on campuses everywhere.
Tables
Table 1: Live Más Student Section Winners 2023-2024
University | Conference |
---|---|
University of North Carolina at Chapel Hill | ACC |
University of Texas at Austin | Big 12 |
University of Southern California | Pac-12 |
University of Kentucky | SEC |
Michigan State University | Big Ten |
University of Arizona | Pac-12 |
University of Kansas | Big 12 |
University of South Carolina | SEC |
University of Florida | SEC |
University of Wisconsin-Madison | Big Ten |
Table 2: Economic Impact of Student Sections
Statistic | Value |
---|---|
Average annual revenue generated for universities | $10 million |
Percentage of revenue attributed to ticket sales | 60% |
Percentage of revenue attributed to concessions | 25% |
Percentage of revenue attributed to merchandise | 15% |
Table 3: Common Mistakes to Avoid in Student Section Building
Mistake | Impact |
---|---|
Lack of planning | Disorganized and lackluster atmosphere |
Overcrowding | Safety hazards and negative fan experience |
Offensive behavior | Alienates fans and damages reputation |
Ignoring inclusivity | Limits fan base and creates a hostile environment |
Table 4: Building a Successful Student Section
Step | Action |
---|---|
1. Establish leadership team | Identify passionate individuals to lead the charge |
2. Develop vision and mission | Define the purpose and goals of your student section |
3. Create action plan | Outline activities, themes, and promotions for each home game |
4. Engage campus partners | Collaborate with athletic departments, student organizations, and marketing teams |
5. Involve entire campus | Reach out to students from all backgrounds and encourage their participation |
6. Promote positive atmosphere | Create a welcoming environment for all fans, fostering sportsmanship and respect |