History and Growth of Lenz Truck
Lenz Truck, headquartered in Menasha, Wisconsin, has been a cornerstone of the Midwest trucking industry for over 75 years. Founded in 1944 by John Lenz, the company has grown from a modest operation to one of the largest and most respected truck dealerships in the region.

Comprehensive Fleet Solutions under One Roof
Lenz Truck offers an extensive portfolio of fleet solutions, catering to the diverse needs of businesses in Wisconsin and beyond. The company’s offerings encompass:
- New and used truck sales
- Truck leasing and rental
- Parts and service
- Collision repair
- Fleet management
Wisconsin’s Leading Freightliner Dealer
Lenz Truck is Wisconsin’s premier Freightliner dealer, representing the iconic American truck brand that is renowned for its reliability, efficiency, and performance. The company provides a comprehensive range of Freightliner models, including:
- Cascadia
- Coronado
- M2
- 114SD
Superior Customer Service Drives Success
Lenz Truck attributes its success to its unwavering commitment to exceptional customer service. The company’s team of knowledgeable and experienced professionals goes above and beyond to meet the needs of its clients.
- Dedicated customer service representatives
- 24/7 roadside assistance
- Flexible financing options
- Tailored maintenance plans
Economic Impact on Wisconsin
As a major employer in Wisconsin, Lenz Truck plays a significant role in the state’s economy. The company directly employs over 200 people and supports numerous other jobs in related industries.
Key Figures:
- Annual revenue: $150 million
- Number of trucks sold annually: 1,500
- Total fleet managed: 5,000
Innovation and Technology Enhancements
Lenz Truck embraces innovation to enhance its services and provide clients with cutting-edge solutions. The company has invested heavily in:
- Telematics systems for real-time fleet tracking and monitoring
- Digital dispatch software for efficient load management
- Mobile apps for driver communication and document sharing
Industry Recognition and Awards
Lenz Truck has consistently received industry recognition for its excellence in the trucking sector. Notable accolades include:
- Freightliner Diamond Elite Dealer Award
- MHC Legislator of the Year
- American Trucking Associations Safety Champion
How Lenz Truck Benefits Your Business
Partnering with Lenz Truck offers numerous benefits for businesses of all sizes:
Increased Efficiency: Telematics and digital dispatch systems optimize fleet operations, reducing downtime and boosting productivity.
Cost Savings: Tailored maintenance plans and financing options minimize operating expenses and maximize return on investment.
Improved Safety: Safety-oriented technologies and industry-leading training programs enhance driver safety and reduce risks.
Enhanced Compliance: Lenz Truck’s expertise in regulations and compliance ensures that fleets meet all legal requirements and avoid penalties.
Tips and Tricks for Maximizing Your Fleet’s Performance
- Regular Maintenance: Adhering to recommended maintenance schedules extends truck life and reduces the risk of breakdowns.
- Driver Training: Invest in driver training to improve safety, fuel efficiency, and overall fleet performance.
- Telematics Utilization: Leverage telematics data to identify areas for improvement and make data-driven decisions.
- Fuel Management: Plan efficient routes, monitor fuel consumption, and consider alternative fuel options to reduce fuel expenses.
- Partner with a Reliable Dealer: Choose a trusted dealer like Lenz Truck that provides comprehensive solutions and exceptional customer support.
Conclusion
Lenz Truck is Wisconsin’s leading provider of comprehensive fleet solutions. With its unwavering commitment to customer service, industry-leading offerings, and innovative technology, the company empowers businesses to optimize their trucking operations and achieve greater success. By partnering with Lenz Truck, businesses can experience increased efficiency, reduced costs, and peace of mind knowing that their fleet is in the hands of experts.