Introduction
The funnel argument is a logical fallacy that occurs when an author presents a series of claims as if they are all true, but in reality, they are not. The author may start with a broad claim, then narrow it down to a more specific claim, and then to an even more specific claim. By the time the author reaches the end of the argument, the reader may have forgotten the original claim and may be more likely to accept the final claim.

According to the College Board, the funnel argument is one of the most common logical fallacies used in AP Seminar essays. It is important to be able to recognize this fallacy in order to avoid making it in your own writing.
Key Concept: Moving from a broad general claim to a narrow specific claim
How to Recognize a Funnel Argument
There are a few key signs that can help you recognize a funnel argument:
- The author starts with a broad claim that is not supported by evidence.
- The author then narrows the claim down to a more specific claim.
- The author continues to narrow the claim down until they reach a final claim that is very specific.
- The reader may forget the original claim by the time the author reaches the end of the argument.
- The reader may be more likely to accept the final claim because it is more specific than the original claim.
Strategies for Avoiding the Funnel Argument
There are a few strategies that you can use to avoid using the funnel argument in your writing:
- Make sure that each claim is supported by evidence.
- Be clear and concise in your writing.
- Avoid making claims that are too broad.
- Use transitions to help your readers follow your argument.
- Proofread your work carefully before submitting it.
Tips and Tricks for Using the Funnel Argument Effectively
If you are using the funnel argument in your writing, there are a few things you can do to make it more effective:
- Start with a strong, attention-grabbing claim.
- Use evidence to support each claim.
- Narrow your claims down gradually.
- Use transitions to help your readers follow your argument.
- End with a strong, memorable claim.
New Word: “Funnelize”
A new word that you can use to generate ideas for new applications is “funnelize.” To funnelize means to narrow down a broad concept into a more specific one. This can be useful for brainstorming new product ideas, marketing campaigns, or even blog posts.
Four Useful Tables
Here are four useful tables that can help you to understand the funnel argument:
Table 1: Types of Funnel Arguments | Table 2: Strategies for Avoiding the Funnel Argument | Table 3: Tips and Tricks for Using the Funnel Argument Effectively | Table 4: Examples of Funnel Arguments |
---|---|---|---|
Type 1: Narrowing the claim down to a more specific claim | Strategy 1: Make sure that each claim is supported by evidence | Tip 1: Start with a strong, attention-grabbing claim | Example 1: All students should be required to take math. |
Type 2: Narrowing the claim down to a series of specific claims | Strategy 2: Be clear and concise in your writing | Tip 2: Use evidence to support each claim | Example 2: All students should be required to take math because it is essential for everyday life, it is necessary for success in college, and it is important for developing critical thinking skills. |
Type 3: Narrowing the claim down to a single specific claim | Strategy 3: Avoid making claims that are too broad | Tip 3: Narrow your claims down gradually | Example 3: All students should be required to take algebra because it is the foundation for all other math courses. |
Type 4: Narrowing the claim down to a conclusion | Strategy 4: Use transitions to help your readers follow your argument | Tip 4: Use transitions to help your readers follow your argument | Example 4: All students should be required to take algebra because it is the foundation for all other math courses. Therefore, all students should be required to take math. |
Conclusion
The funnel argument is a logical fallacy that can be used to persuade readers to accept a conclusion that is not supported by evidence. By understanding how to recognize and avoid this fallacy, you can improve your writing and avoid making the same mistake.
Questions to Ask Customers to Validate Their Point of View
- What is your biggest pain point with the current product or service?
- What would you like to see improved?
- What are your expectations for a new product or service?
Effective Strategies
- Use data to support your claims.
- Use strong evidence to support your claims.
- Use clear and concise language.
- Use transitions to help your readers follow your argument.
- Use humor to engage your readers.
Customer Segments
Customer Segment | Needs | Wants |
---|---|---|
Students | Affordable textbooks | Online access to course materials |
Teachers | Lesson plans that are aligned with curriculum standards | Professional development opportunities |
Parents | Safe and supportive learning environment for their children | Communication with teachers |